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When you engage in SEO copywriting, you're writing for the readers of course, but you are also optimizing your text so it can rank better in the search engines. In this article we will be discussing a few effective tips that will help you a great deal with your SEO campaign.

To avoid looking like a spammer, aim at maintaining a high content to code ratio. How do you do this? Content to code ratio is simply the amount of text on your page compared to the amount of code.

If you want to find out the exact content to code ratio, it's available in your webpage's source code. A good ratio is where you have less code than content. A solid ratio when help your site in regards to search engine ranking. Write your title to include your primary search term, but you have to write to both the reader and the search engine. Always write your title for each page in the H1 tag for that page. But you need to ensure that the keywords you mention in the title are also mentioned in the text, so that no stone is left unturned. If you want to do well in the search engines, then you need to include these optimization factors. You simply must employ good SEO with the H1 and use it on each page. Be sure to use the H2 tag in all of your subheadings, as well.

The title of your page is extremely important because it contains your main keywords. More on-page optimization includes placing the main keywords in the Description and Title tags in your page code. Do not neglect on-page SEO because is certainly contributes to where you will rank. If you ever overdo this part you run the risk of having your position penalized and you'll drop. Your site can receive severe penalties if Google thinks you're engaging in keyword spamming or stuffing. Last but not the least, make sure your keywords are sprinkled around evenly on the page, leaving no chance.

These tips, when applied correctly, will definitely boost your search engine ranking.

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