Strategies For Bringing Repeat Guests

You have designed and created a site and posted relevant content; now you are enjoying the first rush of visitors to your page. Your job is only half done. After people come to your site for the first time, it is now your job to make sure they come back again and again.

Actively changing content is important if you want to rank high in the search engines and attract repeat visitors. To stay fresh, you must add new content to your website frequently. It will only take a matter of minutes for visitors to read your homepage content. Changing content will provide your visitors with a reason to come back, so they aren't stuck looking at the same homepage content during each visit. Increase your website's popularity with frequently updated and interesting content and providing your visitors with ways to communicate with you. One example is including a well-maintained blog.

Recommendation features and subscription forms are good ways to increase your off-site visibility and repeatedly bring your site to the attention of your visitors. Make use of plug-ins that allow one-click sharing through popular social networking sites. In addition, offer visitors the ability to instantly forward your page to email addresses of their friends who are not active on social sites. Not only are you making it easy to share your pages, but you are marketing your site at the same time. Encourage people to sign up for your newsletter or site updates by positioning a subscription form on every page on your website. You should also give post an RSS feed button. These features will greatly improve repeat traffic to your site.

Using relevant page titles and keywords is helpful not only in attracting first-time visitors, but also in bringing users back to your site. Think of a scenario where a reader was happy with your site but failed to either subscribe or bookmark the page. If later they want to return, it is likely they will run a search using terms related to the content they found most appealing. If your content and titles are not properly optimized for online searches, your site will be very difficult to find among the millions of sites available.

If you want your users to trust you, you need to respect them. Don't send subscribers emails that hey did not ask for. Never spam your visitors. Never misuse the contact information for advertisement purposes. Mailings and newsletters should be interesting enough to draw people to your site, which can contain advertisements at your pleasure. Make all e-mails relevant, clear, and, regular, without being overly excessive. Keep in mind that when subscribers are happy with your newsletters, your membership list will increase.

Lastly, consider how hard it is for people to turn down a great offer. Simple freebies such as downloadable ebooks or videos are a great incentive to people. Let your users know of any coupons, discounts, and good promotions that are available on your site. Another fun way of increasing traffic is to hold online contests with enticing prize rewards.

Mention all these special offers in your updates and newsletters so that everyone who is interested in your site are aware of these happenings. If you promote your specials through social networking sites such as Facebook and Twitter, the promotion could go viral.

For visitors to visit your pages, the site should offer something beneficial to them ine schang for their time and possibly money. Visitors will most likely return if you don't seem like you are merely trying to sell them something at every turn.

Keep in mind that surfers who visit your site are spending a portion of their time at your site. It is only right that you reward them with enriching and meaningful content, making the visit mutually beneficial to both of you. When their visit is worth their time, they are more likely to come back. By securing a steady stream of Internet traffic, you are ensuring that your products and services enjoy increased visibility and more success.