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If there is no website traffic you should have no business. Further, if your web site is targeting the incorrect kind of traffic it becomes a necessity for you to make some changes. For people just starting to get their feet wet in the wonderful world of web business, money is scarce. In such cases, optimizing free directory with enhanced web site traffic is the best route you can follow. There are millions of other websites on the web and probably a large number of competitors dealing in your niche of product or services. This will only serve to motivate you to get the most from the free directory with enhanced web traffic. When starting your internet business you need to decide for free directory listings that'll not run you anything and will also provide you with free exposure. Nevertheless, you ought to know of the fact that one of the major difficulties of the directory concept may be the stiff competition of getting listed. There will be hundreds and thousands of people who are just beginning their business and don't have the cash to pay, hence deciding on free directory could be their first faltering step. You can choose free directory with reciprocal link exchange. You need to find out free directories that offer this feature. The way it works is that you will need certainly to upload the pages given by the directory site and add links of other members to your internet site. In return, other members will upload the exact same pages with links to your internet site. The drawback with this particular kind of free directory usage is that you could be uploading links to your competitor's internet site or even to some adult content websites. A few of the strategies you can employ to improve traffic to your free directory site include: Develop a seo or SEO strategy. Getting yourself ranked on Google, Yahoo and even MSN has become a fundamental piece of the web business. Not just ranked, but being ranked on the first pages of those web sites is imperative. The SEARCH ENGINE OPTIMISATION process helps you to improve your website to optimize search engine rankings. If you're uncertain about how to get started with the process, it really is well worth the investment to hire a professional. Another way to optimize free directory usage also to increase your web traffic is always to focus on the keywords that the consumers will see on your web site. You need to identify the particular keywords that the consumer's use, that'll cause them to your internet site. Additionally you need certainly to make the potential customer's keyword search be target specific. Avoid using generic terms like property or automobile insurance, alternatively become more specific and use state names - like California car insurance laws etc and so forth.