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Social bookmarking is a process for World wide web users to organize, retailer, manage and search for bookmarks of resources online. Many on line bookmark management solutions have launched given that 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is actually a substantial feature of social bookmarking systems, enabling users to organize their bookmarks in flexible techniques and develop shared vocabularies known as folksonomies.

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The notion of shared on the internet bookmarks dates back to April 1996 using the launch of itList, the functions of which included public and private bookmarks. Inside the next 3 years, on the web bookmark solutions became competitive, with venture-backed providers for instance Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the marketplace.[5][6] They offered folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner internet websites.[10] Lacking viable revenue models, this early generation of social bookmarking businesses failed because the dot-com bubble burst - Backflip closed citing "economic woes in the start in the 21st century". In 2005, the founder of Blink stated, "I don't believe it was that we had been 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some pretty slight differences in method."

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, comparable solutions Furl and Simpy were released, as well as Citeulike and Connotea (occasionally called social citation solutions) as well as the connected recommendation system Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 having a associated technique for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is usually useful as a technique to access a consolidated set of bookmarks from several computer systems, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking service to be valuable as an quick strategy to give lists of informative links to patrons.

With regard to developing a high-quality search engine, a social bookmarking technique has quite a few benefits more than standard automated resource location and classification software program, which include search engine spiders. All tag-based classification of Web resources (like web sites) is completed by human beings, who comprehend the content with the resource, as opposed to software, which algorithmically attempts to decide the meaning of a resource. Also, people can discover and bookmark net pages which have not but been noticed or indexed by internet spiders. Additionally, a social bookmarking program can rank a resource according to how many instances it has been bookmarked by users, which may perhaps be a far more helpful metric for end-users than systems that rank resources according to the number of external hyperlinks pointing to it (while both forms of ranking are vulnerable to fraud, and each will need technical countermeasures to make an effort to handle this).

Social bookmarking may also be susceptible to corruption and collusion.[20] Due to its recognition, many people have started thinking of it as a tool to work with along with search engine optimization to create their site more visible. The much more often a web page is submitted and tagged, the improved chance it has of becoming discovered. Spammers have started bookmarking the identical web page many times and/or tagging each and every page of their web site applying a great deal of popular tags, obliging developers to continually adjust their security method to overcome abuses.