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In recent months, anyone with even minimal connection with the Internet, but rather anyone who deals with affiliate marketing, there may not have realized the occurrence of so-called social buying websites or otherwise daily prosfores sites /  pages προσφορες διακοπων offers.

The trend started some time ago on the outside with Groupon, the LivingSocial, the Buywithme etc. has come good in Greece with many large companies have now come into play. The Greek market is currently counting more than 30 sites daily deals, and some estimate as many are in the works (the debate on how the industry has developed in Greece surely has many  ramifications, but not the essence of when this post will not be analyzed). Through this market has developed along a very important «affiliate success story», called the deal aggregators, ie pages that collect and present everyday offers from all  the deal sites. It is a phenomenon that has occurred naturally and abroad, yet is of particular importance for the Greek market since affiliate is basically the first and so clear example of the dynamics and prospects may have affiliate  marketing. Shortly after the appearance of the first sites (dealakos), soon followed by many other similar efforts. In affiliate network  are now dozens of similar pages that generate profits for their owners through affiliate  marketing.

But what are the characteristics that made the market, essentially the first successful affiliate case study;

Of course, the success of affiliate market, it would not be successful without the same προσφορες διακοπων sites.

Economic Crisis The economic crisis and the limited means definitely turning consumers in search of opportunity and supply.

Urgency! Even more important factor in the spread of deal sites is a very clever way it is rigged bids. The minimum required number of markets ensures that users will share the offer with others, and the limited duration of the offer (even with countdown)  "plays" with the user's psychology emphasizing «urgency», ie the sense of "urgency" and leading the user to purchase without  a second thought in order not to lose as he believes the big opportunity.

But why should this market so much to promote through affiliate; The main reasons why so-called deal aggregators are successful affiliate sites are:

Service With the plethora of deal sites, presented the problem of objective monitoring of all offers that change daily. It is possible that a man comes in 30 pages a day looking for the opportunity, nor yet to receive offers 30 email a day. The deal aggregators we come to offer a real service, picking up all the bids in one place. The key success factor is therefore the simplest: deal aggregators are the real reason for existence. They offer a service and an objective problem solving.

Timing The creators of the deal aggregators realized the trend, trend, fashion that came from abroad. They caught the meaning, saw an opportunity and acted at the right time. Investment of time and money but to create something at the right timing and prevent shifting and increasing people's interest in the deals sites.

Online shopping A key success factor for any affiliate project is the online transaction, which in Greek eshops is not as easy as abroad. Phone orders, physical stores and general distrust of users keep the online conversion even at low levels. The sites offers but managed to overcome this obstacle and to "force" the user to make purchasing online, especially via credit card and  Paypal. So the affiliate sees the results of his work and rewarded for their respective sales brings.

These basic characteristics are essential for any successful affiliate project. Having a more tangible example of the Greek market, the affiliates should be more alert and ready to realize the next trend, the next gap in the market. The affiliate market in Greece has a long way to go and certainly in the coming years will see many clever projects, useful tools and  ambitious business plans, all based on affiliate marketing!