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Tips and Tricks to Market your Online Business Offline

We all know what it is like to be online most of the day, and our free time is spent right here on our computers. If you asked a lot of people, then you would no doubt find out that a healthy percentage are not on the web 24/7. That doesn't mean that you can't still sell your products or services to these people, though-you just have to do some offline marketing to get their attention. So we will look at a couple of methods you can use in this effort to get their attention and hopefully make some money.

Quite a few people have actually gotten results by using old fashioned approaches like fliers. So then that is one single offline approach that you can use for your IM business and make something happen. Print up some page-sized fliers and post them on the free bulletin boards in your local area. Try to make them eye catching and the copy good because that is what will get the job done for you in the fastest and most effective amount of time.

It does not matter where you live because there are community happenings during all seasons, and that is where you can get some exposure. There are many ways you can get the media to notice you, plus you can put news about it on your site. At some point you will be able to network and let people know what you do. Because your fellow community members already know you and like you as a person they'll be more likely to visit your site, buy your products and tell their other friends and colleagues about you.

Go online and search for newspapers and small magazines, and see if you can find any that are related to your niche. Not all offline advertising is expensive, and many times you can get discounted rates. When you talk to account managers for these publications, they will try to sell you more so listen closely to them. Do not forget to track your ads and do split testing to see how effective they are with your market.

One thing about offline marketing is you will not have a shortage of ways to do it. But keep in mind that a percentage of folks are off the net more than on it. It is just normal and natural for some to have other interests. Also bear in mind that consumers will spend their money when they are ready, so you have to position your self. It is all good if you do your job right, and when they want to buy then they may remember you.

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