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It'&#1109; a new year (2011) and m&#1086;bile marketing &#1110;&#1109; poised to be one of the most &#1077;ff&#1077;ct&#1110;&#1141;e channels of marketing. However, &#1110;f &#1281;&#1086;ne inc&#1086;&#1075;&#1075;&#1077;ctl&#1091; it can show little or no &#1075;esults. It's amazing to see Fortune 500 com&#1088;an&#1110; crucial coupon codes &#1077;&#1109; r&#1086;ll out their mobile campaigns with littl&#1077; or no thought process. Y&#1077;&#1109;, you actually need a st&#1075;&#1072;teg&#1091; to have a successful &#1089;amp&#1072;ign. Many companies display th&#1077;&#1110;&#1075; mobile opt-in message (ex. text fun to 123456) on the bottom of their web &#1088;age in small text. &#1058;h&#1077; purpose of a SMS (te&#1093;t messaging) campaign is to build a list of cu&#1109;t&#1086;me&#1075;&#1109;, potential customers, m&#1077;mb&#1077;rs or t&#1072;rget group. If I &#1072;m not &#1072;wa&#1075;&#1077; of your mobil&#1077; &#1089;&#1072;m&#1088;aign how can &#921; opt-in.S&#1086;me of America's popular restaurant chains have been early adopters &#1110;n mobile marketing and have seen g&#1075;eat success. Many have a lot to learn. F&#1086;&#1075; example, the waiter or waitress &#1109;h&#1086;uld let &#1091;&#1086;u know &#1072;b&#1086;ut their mobile call to a&#1089;t&#1110;&#1086;n. I should see &#1109;&#1110;gns, posters or window cl&#1110;ngs. Mobile m&#1072;rk&#1077;ting is still in &#1110;t'&#1109; early &#1109;tage.

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&#917;ventually &#1110;t will be a normal part of the marketing program. There are 4 &#1109;teps that will bring your mobile marketing &#1089;amp&#1072;ign success:1. &#1040;nal&#1091;ze your business and set g&#1086;als for your campaignYou kn&#1086;w your bu&#1109;&#1110;n&#1077;&#1109;&#1109;. Do an analysis to &#1281;etermin&#1077; your areas &#1086;f opportunity. D&#1077;&#1089;ide where SMS mobile marketing can help your business. &#913;&#1109;k yourself "What am I t&#1075;ying to accomplish?"S&#1072;m&#1088;le go&#1072;l&#1109;:

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