CampoCool564

When people start to create a Personal training Business they only want to get personal training clients... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area does not cross their minds marketing systems for personal trainers.

Should you any review marketing (which I recommend you do) you'll hear that you have to specialise and "If you try to appeal to everyone else, you'll attract no one" these kinds of sayings have truth but are not beneficial to you when you are getting started so I'm going to attempt to expand on them to give it more meaning in your marketing

Once you generalise (try to attract everyone) you:

Have no real focus in your personal trainer marketing programs, your materials are a little woolly and do not address a particular program your potential client base has

You may not know where to start with your marketing yourself as a personal trainer if you help anyone who wants to tone up and slim down, where do you go? But if you help bodybuilders using their 16 week contest preparation, or office workers with lower back pain, or first time half marathon runners making use of their 12 week training, or new mums with fat reduction. You'll find out where they congregate online and offline, write your marketing based on them and make it specialist