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The first step in effective on the web San Diego SEO toolsfor a attorney is to decide what identity your firm has, and what attorney clients it wants to attract, since this may dictate your website design. For instance, in the event that you mostly cope with corporations, it's advisable a web site that gives a far more conservative design with photos of the lawyers in formal dress, that is designed to communicate to potential clients that you are trustworthy. If your firm desires to get in touch with the man on the street that would be defending himself against San Diego Search Engine Optimization drunk driving charge, then you might opt for a more casual design meant to assure clients that hiring lawyers need not be a daunting process, with photos of smiling people on the home page.