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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the internet landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some sort. About 45 percent of mobile owners are employing their devices to download social networking apps. In fact, 35 perc of Android and iPhone owners inside the U.S. use apps including Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for mobile phones. So, for example, when users type into a smartphone, the GoNewSocial site actually understands that they are visiting the site from your mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers through providing mobile coupons using cellular devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons highly relevant to where they are at this time. In fact, more than Fifty percent of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller screen size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Studies have shown that mobile ads perform about half a dozen times better than Internet ads. The most typical mobile ads are simple text links and display adds which can be sold based on cost per clicks, cost per acquisition and value per thousand. These ads less difficult like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions or drive traffic to retail environments. Make offers which can be specific with the buying habits of the mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to improve brand awareness and affinity. Your company can, too. However you must have a thorough comprehension of your audience. The simplest way to use apps is always to create something that is both useful and valuable. More to the point, it should be functional. Some apps make it easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to view and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app and then let users decide if they are willing invest in a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers were given access to more challenging levels as well as other free add-ons.